The Principle of Proportional Ink
by Carl Bergstrom and Jevin West
In this article we explore a basic rule for the design of data graphics, the principle of proportional ink. The rule is very simple: when a shaded region is used to represent a numerical value, the area of that shaded region should be directly proportional to the corresponding value. In other words, the amount of ink used to indicate a value should be proportional to the value itself.
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