r2 - doubting science

In addition to the science communication problem, are our perceptions of science hindered by the static presentation of data?

Especially when topics like climate change occur on a large systemic level, how can information and data be communicated to convey a more impactful and time-aware message?

How can we, as designers, build a more empathetic approach to data?

People often make decisions based on personal stories and rules of thumb and data can apply to a large audience. So how do we determine what narrative we want the data to tell and what behaviours to address in that narrative to appeal to the audience?